A few years ago, a young director named George made some awesome movies with revolutionary special effects. But the movies were awesome because of the characters and story, not the special effects themselves. A few years after that, George decided to try it again. He made more movies, but these leaned more on the special effects and less on the characters and story.
What's wrong with that? Special effects are cool, and they can make a movie cool. True, but the problem with special effects is that they are getting easier and easier to make. So, anybody can make a movie with great special effects. Even people who don't make movies for a living. If you want to be better than them, you have to give us more than shiny computer effects.
In other words, once amateurs can do stuff like this, the pros really need to step up their game.